Floral arrangements for businesses and hotels: how a flower subscription works

A floral subscription is a recurring service: instead of buying arrangements whenever someone remembers, there is a fixed schedule, a predictable budget and someone responsible for keeping the space looking good.

How it works

• You set a frequency —weekly or every two weeks is typical— and a fixed day.
• You agree on the spots to cover: reception, meeting room, lobby, restaurant, shared spaces.
• You define a style and a palette, not a species: the flower is chosen by what is good that week. That is what makes a stable price possible all year round.
• The previous arrangement is removed and the new one is placed on the same visit.
• Consolidated monthly invoicing.

The base plans are on the subscriptions page. For hotel or corporate volumes, we quote to order.

Why the price is stable when the flowers are not

Because the subscription does not commit to a species but to a size, a style and a quality level. When peonies are prohibitively expensive, that week the arrangement is made with something else just as good. A contract that promises one fixed species all year either costs the year's peak price every single week, or is going to fail at some point.

What to ask before signing up

1. Are the vases and bases owned or rented? It makes a big difference to the upfront cost.
2. Who removes the old arrangements? If it is not included, someone at the company ends up doing it.
3. What happens if an arrangement arrives damaged or fades early? A serious service replaces it.
4. Is there a minimum term? And how do you cancel?
5. How is a one-off event handled outside the usual schedule?
6. Can the volume change by season? A hotel does not need the same in January as in July.

Where it makes the most sense

• Hotels: lobby and reception. It is one of the details that weighs most on how guests perceive the hotel's standing and on reviews.
• Restaurants: tables and entrance. With the usual caveat: no fragrance where people eat.
• Client-facing offices: law and accounting firms, medical practices, real estate agencies, showrooms.
• Retail stores with a street-facing window.
• Coworking spaces, where the perception of the space is the product itself.

A word on scale

Start with a single spot —reception— on a weekly schedule, and expand later if it works. That is much better than starting out covering eight places, finding out two months in that the budget does not add up, and cutting everything. One spot done well and sustained over time pays off more than eight on and off.