What rose colors mean

The color of a rose completely changes the message. Before choosing, it is worth knowing what you are saying — especially if the bouquet is being sent to someone and you won't be there to explain it.

What each color means

Color	Meaning	When to give it
Red	Romantic love, passion	Anniversaries, Valentine's Day, declarations of love
White	Purity, respect, new beginnings	Weddings, births, condolences
Pink	Affection, gratitude, admiration	Mother's Day, thank-yous, friendship
Yellow	Friendship, joy, energy	Birthdays, recovery, celebrating an achievement
Orange	Enthusiasm, desire, pride	Congratulations, a romance that is just beginning
Lavender	Enchantment, love at first sight	When you want to say something without saying it

Two honest caveats

First: the meaning of yellow roses has changed over time. In 19th-century Europe they were associated with jealousy; today, in Argentina and across most of the Western world, they are read as friendship and joy. Unless the recipient is keeping track of Victorian symbolism, there is no risk.

Second: the number of roses also says something. A single rose says something different from twelve. We cover it in how many roses to give.

And if you'd rather not choose

A multicolored bouquet sidesteps the problem: it reads as a general celebration, without committing to one specific message. It is the safest option when you don't know the recipient well.

Availability of each flower changes with the season. If you are looking for a specific flower, ask us before ordering and we will confirm whether we have it.