How much does a bouquet of roses cost (and why the price varies so much)

We are not going to put a number here, and the reason is simple: any price we write today will be outdated in three months and end up being false information. The price of every product is always shown on its product page, no need to ask. What we can explain is what that number is made of.

What goes into the price

1. The flowers. This is the wholesale cost of the day, and it moves every week depending on market supply.
2. The number of stems and their length. A 70 cm (about 28 in) rose costs quite a bit more than a 40 cm (about 16 in) one. It is the variable that best explains the difference between two bouquets that "look similar."
3. The design work. A hand-wrapped bouquet takes minutes; an arrangement on a base with a structure takes much longer.
4. The materials: paper, ribbon, base, floral foam, and a vase if it comes with one.
5. The delivery and the time window.

Why it changes so much depending on the date

Flowers are a perishable product with demand concentrated on a few days of the year. When worldwide demand multiplies (Valentine's Day) or national demand spikes (Mother's Day, which in Argentina falls in October), the wholesale price goes up before it reaches the flower shop. It is not a markup by the shop: it is what the flowers cost that week.

The season works the same way in the other direction: a sunflower in January and a sunflower in July are not the same product, nor the same cost. The calendar is in seasonal flowers month by month.

How to compare two quotes

This is where people go wrong most often. Before comparing, make these variables equal:

• The exact number of stems. "A bouquet of roses" tells you nothing.
• Stem length. Ask. That is where the real difference in quality lies.
• Whether the price includes delivery and to which area.
• Whether the photo shows the actual product or an image from an international catalog.
• Whether there is a minimum order or charges that show up at the end.

How to spend better

• Choose what is in season. It is the only way to get more flowers for the same money.
• Fewer, better-quality stems rather than many short ones. The size of the bud shows more than the number of stems.
• Book ahead of peak dates. Seven to ten days in advance is effectively a discount.
• Add greenery. A bouquet with good foliage looks twice as big and costs far less than adding flowers.
• Skip the extras nobody sees: a glass vase adds quite a bit to the total, and most homes already have one.

A word about cheap flowers

A rose at half the market price is usually a rose that has spent more days in cold storage. It looks fine on day one and droops by day three. Good care stretches what is there but does not create freshness. That is covered in how to make roses last longer.

Availability of each flower changes with the season. If you are looking for a specific flower, ask us before ordering and we will confirm whether we have it.